Process of Advertising

Advertising is a process and not a medium although different media forms are used to communicate. Advertising is when the manufacturer communicates with the consumers via a media or many different medias.

Advertising= Messages

When advertising on the TV advertisers have had to think of and broaden the ways in which they are engaging with their target audience. Advertisers make deals with the company they are advertising for which allows for them to provide examples of their products which they are then able to incorporate within the advertisement.

Resources:

1.  http://learning.chalfonts.bucks.sch.uk/mod/resource/view.php?id=11273