Adverts- Is there any similarities in how adverts end?

After watching some adverts, I have decided to look further into how adverts tend to end and why they end the same.  I haven't looked into this yet, so I am need to look closely as to what codes and conventions each advert has that is the same as each other.

Below are some images of different adverts and there endings.

All throughout this advert, the viewers are taken through a journey of a man and his family who are getting first class treatment at the airport, through going through security and then having his own welcoming when they land. This advert uses bright colours to portray a sense of happiness as this advert is all about being happy when you are on holiday and this is what they want you to be able to expect from First Choice. At the end of the advert we are shown the sun setting over the hotel pool. Over the top of this their company logo and also the purpose of this advert has been displayed. The purpose of this advert was to advertise all of their holidays going all inclusive, which as portrayed by the family not having to do anything. When looking at the next adverts I am going to look out to see whether each company displays there company logo and also a slogan.

This advert also takes the viewers through a journey but this times its about a daughter who has no money left and she is traveling the word. Here the company have cleverly linked this into being able to use mobile banking to send money aboard to his daughter. All throughout we see that the logo has been used. However at the end is when the viewers will really notice it as it is the ending shot. This ending shows shows us the companies logo and also their slogan. This is effective as it is solely just the logo and slogan so it makes it easier to see. When comparing this to First Choices ending and advert in general, they have both taken the viewers on a journey but for two completely different reasons. One for a 'first choice' experience and one for 'helpful banking' wherever you are. Although their ending are similar as they have both used their logo and their colour scheme for their ending shot.

As you can see from the image above, the ending shot shows the packaging and the product itself. By the viewers being able to see the packaging and product it means that they will be able to clearly identify it. Within the ending shot, the logo is also shown and also the cartoon character of the bear which is always on there packaging. Within the ending sequence we see the dad putting his hand inside the bag. This could portray to the audience that Haribo are for everyone as within this advert we have seen various children and also adults. One aspect of this advert which I think works well is the ending shot shown in the image above where the children have written down the factors which they tested to see whether Haribo are 'just too good!' When comparing this advert to First Choice and Natwest, the viewers again see that the logo has been used again. This is a connection between the three endings in which I have looked at. By the logo being used to end each one of these adverts is shows that they are trying to imprint there logo into their audiences minds so that they will always remember the advert when they see the logo.

This advert has taken us through a slightly different approach and has used a cartoon figure to take use through how EDF energy can make you bills even cheaper. At the start of the advert is shows how upset this little character is, then towards the ending, and then we see him happier which is portraying how they can save you money. Throughout this advert they have followed their colour scheme carefully, and have stuck to some main colours for example the orange and the blue. At the end of the advert, again we see that the companies logo and also slogan has appeared. This has been a consistent factor throughout all of the adverts.Here in this advert we see the companies logo and their slogan has appeared. Therefore we also see that the London 2012 logo has appeared as they were their energy suppliers and sponsors. Overall I believe that by companies having their logo and slogan used at the end of their adverts it reminds the viewers what company the advert is for and also helps them to remember the purpose of the advert. For example if they are advertising some food product such as the Haribo advert then viewers can easily remember their slogan and logo so they are always going to b able to recognise it.

After noticing that adverts incorporate their logo and slogan onto the same show I am going to have to look closely into this when I come to deciding on the ending for my advert.