Sponsorship Sequences

After researching into sponsorship sequences and what they are, I decided that I needed to look further into the conventions of them and also to watch more so that I get an idea what I would have to create.

What can be sponsored?

Anything can be sponsered ranging from TV programmes to channels. Here are some examples below:

TalkTalk- Sponsorship of the X Factor:


Domino's- Sponsors Britain's Got Talent and Americas Got Talent:





 What should they overall end product look like?
 In most cases a TV sponsorship sequence has an opening bumper, closing bumper and then they may have a bumper for the end or the beginning of an ad break too. When viewing some sequences they tend to last roughly 10-20 seconds. By them being such a short length of time it means that the sequence needs to be quick and to the point. However when saying they are straight to the point most tend to not advertise themselves as much or follow a narrative they try and link themselves with the content of the TV programme.

For example below is the Cadburys TV sponsorship sequence:


Break Bumper:

From looking at the difference between the advert and the break bumper, the viewers can still clearly tell that they are linked and are both sponsoring the same thing.