Stages in Advertising

 To continue with my research, I decided to look into the stages of advertising and what the costs of advertising can be.

Main Stages in advertising:

• Consideration of target audience, main objective and the duration of the advert.
• Script development
• Production
• Post Production
• Clearance

Factors influencing the production costs:

•  How simple or complex the advert is. For example if there are a lot of special effects the price will be higher.
• The choice of the music- Copyright can be expensive if a certain piece of music is required.
• The number of locations the advert is being filmed at.

Factors influencing the Broadcasting Costs:

•  The target audience
• The length of the advert
• When the advert is being transmitted
• The frequency of the transmission

References:

1. http://www.peakvisiontv.co.uk/pvtvadd.htm