Why is television advertising so important?

Television advertising drives many viewers into the action. It can cause debates and generate reaction. As technology has been advancing due to convergence and new media technology an increase in audience interaction had caused better sense of interactivity between the viewer and the TV.

One area of media technology which has definitely impacted on the way viewers respond to TV advertising is the internet. Over the past few years the internet has become more and more accessible whether its through your mobile phone or through the computer. This allows for user to be able to watch TV at their own convenience which means that television adverts are becoming much more important as more and more people are going to be viewing them on a daily bases.

There are many different sorts of adverts and they all try to achieve different responses from their target audiences. For example adverts who give their telephone numbers or website address aim to drive a response from their audience. Whereas other methods such as branding, aim at a more reserved approach. A factor that affects many television adverts is the placement of these ads which will affect and influence the audience response. For example the first, second and final ad in a break are said to be considered to be the premium slots as to when the greatest responses are generated from the audiences. Furthermore the length of a TV advert will also affect the viewers concentration levels.

What are the benefits of TV advertising:
Televisions broad reach is now making it a powerful and effective medium for advertising. Now, nearly everyone listens to some sort of TV in their daily life and it is for this reason and this reason only that television advertising has become so influential.
 
References:

1. http://televisionadvertising.co.uk/TelevisionAdvertising/TelevisionAdvertisingInformation/televisionadvertisingwhytvadvertising/tabid/10559/Default.aspx