Tuesday, 20 November 2012

Logo Inspiration

Before I start to design my packaging, I wanted to get some inspiration from the packaging which are already on the market which are for confectionery products. By doing this it will not only influence my design choices but it will also show me what I should and shouldn't include on the bases of what works well and what doesn't.

 When looking at the logos above I can tell that each one of them is related to their product. Not only are they related but they are also bold suit their selected target audience. Colours such as red, yellow and black are suitable for all target audiences and therefore do not draw any attention away from anyone. Personally if I was walking down a isle in a shop, I would instantly see something if it was bold and was attracting my attention. When designing my logos I need to be careful that I use colours which are bright and colourful but are also going to stand out and draw in attention from my target audience.
       

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