Intertextuality

Intertexuality is the impact and influence that media texts have on each other(1). Sometimes this can be the results of direct cross-references. When looking at media texts it is important to always question if the ad relates to any other media texts. For example could through the use of music and characters could it evoke a major motion picture or novel.(2) When analysing media texts I am going to be thinking about whether or not certain aspects are related to any other media texts.



References:

1. http://mediaknowall.com/gcse/advertising/advertising.php?pageID=analysis
2.  http://www.mediaknowall.com/gcse/keyconceptsgcse/keycon.php?pageID=keyterms