Shloer Advert

After thinking about advertising some sort of fizzy/ soft drink, I thought of Shloer. Below is the advert:

Straight away the music is upbeat and sets the atmosphere of a grown up party. This is shown from the first few shots were the audience see a close up of the drink and the bottle before the waiter walks away. By showing the audience a close up of what is being advertised straight away tells them so that throughout the advert they can think about how this relates to the product. In some circumstance this advert doesn't relate to the product. However when the audience here' its your sparkle' it then reminds you of the drink as it has a fizzy taste to it. The colours used at the beginning of this advert are very neutral. The audience then see the colours of pink, orange and green as three girls start singing and dancing. All throughout this advert there is a feel good vibe to it which was set at the beginning of the advert and continues all the way through to the end. This drink is advertised as an adults alternative to alcohol and is said to be soft drinks. When watching this advert, it is trying to make the audience believe that this drink is something special. From the lyrics within the song it says ' I get a kick out of you'. This reinforces my point of this advert making the audience believe that this soft drink for adults is the one to drink.