When looking a some more adverts, I came across this one.
This advert has used a setting which is related to the purpose of the advert and the product they are advertising. The advert itself mainly relies on the voice over to tell the audience the story behind the product. I believe this advert is effective as it has used a clever setting which has helped to make the audience visualise where this chocolate comes from. When comparing this to other confectionery adverts I do prefer the Haribo advert. If I was going to create an advert for confectionery I would definitely be inspired by there advert rather than this one. One reason for this is because they have clearly targeted their target audience from the catchy slogan and also the theme of the advert.
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